A major express delivery company had limited share of their customer. Typically, they had either international or domestic service, but not both. Using their internal servicing call center, we developed leads and offers to have current customers try their domestic service using transactional data to make the offer relevant. This program went from pilot to SOP after three months and over 1,000 additional accounts were generated. These new accountss were essentially cost free as they were adding just a few seconds to a servicing call and presented as a service and not a sales call.
