Contextual Strategy Group - CGI Logo CREATING BETTER CUSTOMER RELATIONSHIPS

Contextual Strategy

In many companies Marketing throws its program over the fence to the operations team and loses all control. We help Marketing professionals translate and execute their programs in the call center and sales environment. While call center managers want to keep conversations short and scripted, the marketing program may require deeper engagement and more customized conversations. We help translate the broad marketing strategy to actual consumer conversations – and then operationalize the strategy to achieve desired results.